Luxe Pack New York, known as the premier show for creative packaging, will be the largest in its 12-year history, with nearly 200 exhibitors at its new venue at Pier 92, located at 711 12th Avenue in Manhattan. This year, the event will introduce a new section and a new award.

“We’re so pleased that Luxe Pack New York is the benchmark event for creative packaging in America, just like Luxe Pack Monaco is on a global scale,” says Nathalie Grosdidier, executive director, Luxe Pack. “This year, we are taking Luxe Pack New York to the next level with our new venue, the Luxe Pack in Green Award and Luxe Promo. We’re very excited about the scope of the event this year and are sure it will excite visitors and exhibitors alike.”

Luxe Promo Debuts

The new section, Luxe Promo, is a dedicated show-within-a-show for creative promotional items for beauty and beverage brands. Offerings of customized and standard POS merchandise, gifts with purchase, promotional gifts and other high-end premiums will include items such as, in beauty: makeup bags, manicure sets, hair ornaments, samples, candles, soaps and massage gloves; and, in beverage: glasses, ice buckets, wine bags, corkscrews and more.

First U.S. Luxe Pack in Green Award

The Luxe Pack in Green Award, popular at Luxe Pack Monaco, debuts in the U.S. this year. The award recognizes the exhibitor presenting the most innovative environmentally friendly packaging solution. A jury of industry influencers will review the entries and select the winner based on sustainable criteria including materials, new and efficient processes and technologies and more. The winner will be announced at the show at 5pm on May 14.

The jury members are Dr. Andrew Dent, VP library & materials research, Material ConneXion; Dan Denisoff, senior vice president, operations, Pernod Ricard; Jamie Matusow, editor, Beauty Packaging; Stephanie Martins, VP packaging & development Americas, L’Oréal; and Henry Renella, senior vice president for global package development, The Estée Lauder Companies.

A Comprehensive Seminar Program

Luxe Pack New York will once again present a comprehensive seminar program over the two days of the show. Following are a few highlights:

Wednesday, May 14

• 1pm: Luxe in Light of Environmental Responsibility: How Prestige Brands are Meeting Social and Environmental Calls for ‘Greener’ Packaging Compliance. With speakers Henry Renella, Stephanie Martins, Dr. Andrew Dent and Dan Denisoff. Moderated by Jamie Matusow, editor, Beauty Packaging magazine

• 2:30pm: Packaging the Promise: Designing the Payoff into the Packaging. With speakers Jeanette Liang, executive director, global digital marketing, The Estée Lauder Companies’ Aramis and Designer Fragrances division; Mary Manning, president, SilkRoute Strategists; Melissa Montfort, marketing director and creative trend forecaster, Givaudan Fragrances; Karen Young, CEO, The Young Group. Moderated by Marc Rosen, president, Marc Rosen Associates

• 4pm: Luxury Skincare Packaging: Standing Out in a Crowd. With Dr. Benjamin Punchard, global packaging insights director, Mintel

Thursday, May 15

• 11:30am: Artful Draw: Illustrations’ Role in Helping Liquor Brands Connect with Consumers on Shelf

• 2:15pm: The Power of Interaction: Welcome to the New Reality: Augmented Reality (AR) Technology. With Jay Van Buren, creative technologist, Early-Adopter LLC and Victoria Neilson, brand strategist. Moderated and created by Jeannie J. Joshi, designer, visual strategist, Joshi Design LLC

More info: http://www.luxepacknewyork.com